Last Updated on 12 months ago by School4Seo Team
App and Web properties in Google Analytics and Deep linking are the two solutions Google offers to bridge the measurement gap between app and web.
- Google Ads SDK platforms report
- Cross-platform report in Google Analytics
- App and Web properties in Google Analytics
- Deep linking
The correct answers are: App and Web properties in Google Analytics and Deep linking
The given answers are partially correct, but “App and Web properties in Google Analytics” is the primary and direct solution for measurement, while “Deep linking” is for user experience and re-engagement.
Here’s the breakdown:
- App and Web properties in Google Analytics (GA4): This is correct and the most direct answer. Google Analytics 4 (GA4) was specifically designed as “App + Web” to unify data collection and reporting across both app and web platforms under a single property. This provides a holistic view of the customer journey, enabling cross-platform analysis and understanding user behavior seamlessly.
- Deep linking: This is less about measurement and more about user experience and re-engagement. Deep linking allows advertisers to send users directly to specific content within an app from an ad, rather than to a general homepage. While it improves user experience and can boost conversions (which you then measure), it doesn’t bridge the measurement gap itself. It’s a method for optimizing the path to a conversion, not for unifying how that conversion is tracked across platforms.
Therefore, “App and Web properties in Google Analytics” is the correct measurement solution.