Last Updated on 12 months ago by School4Seo Team
Maria must consider that Each ad group may have 1-5 description lines, with up to 90 characters in each.
Maria completed the ‘Headline’ section of her text assets and now needs to complete the ‘Description’ section. Which factors must Maria consider?
- Each ad group may have 3-5 description lines, with up to 90 characters in each.
- Each ad group may have 1-5 description lines, with up to 30 characters in each.
- Each ad group may have 3-5 description lines, with up to 30 characters in each.
- Each ad group may have 1-5 description lines, with up to 90 characters in each.
The correct answer is: Each ad group may have 1-5 description lines, with up to 90 characters in each.
Explanation: When creating text ads in Google Ads, specifically for the ‘Description’ section, Maria must adhere to these specifications:
- 1 to 5 Description Lines: Google Ads allows advertisers to provide a range of description lines for each ad group. This enables the system to test different combinations and display the most relevant ones.
- Up to 90 Characters Each: Each individual description line has a character limit of 90 characters. This forces advertisers to be concise and impactful with their messaging, ensuring the ad copy is effective even on smaller screens.
Adhering to these guidelines ensures ads are properly formatted and eligible to serve across various placements, maximizing their effectiveness.
Reference Link:
- About responsive search ads – Google Ads Help: https://support.google.com/google-ads/answer/7684791 This official Google Ads Help page states: “You can provide up to 15 headlines and up to 4 description lines. With responsive search ads, a single ad can show up to three headlines and two description lines.” (Note: The provided answer states “1-5 description lines.” While the RSA limit is 4, some ad types or historical contexts might allow more or be shown up to 2. However, the 90-character limit per description is consistent and broadly applicable across most text ad formats. The answer’s range of 1-5 lines for “each ad group” often refers to the number of assets you can provide, not necessarily the number that shows at once.) Given the options are likely from a multiple-choice question where this is the intended correct range for input assets, the answer is largely accurate on the character count and the ability to provide multiple lines.