Last Updated on 12 months ago by School4Seo Team
If Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days, it is not enough conversion data for the machine to achieve optimal performance because the system needs a minimum of 300 unique conversion events across 30 days.
- Yes. The system needs a minimum of 30 unique conversion events across 30 days.
- No. The system needs a minimum of 3,000 unique conversion events across 30 days.
- Yes. The system needs a minimum of 10 unique conversion events across 30 days.
- No. The system needs a minimum of 300 unique conversion events across 30 days.
The correct answer is: No. The system needs a minimum of 300 unique conversion events across 30 days.
Explanation: For Google App campaigns to achieve optimal performance, especially when optimizing for in-app actions like subscriptions, the machine learning system requires a sufficient volume of conversion data to learn and refine its targeting and bidding. Google’s best practices state that the system needs a minimum of 300 unique conversion events (like subscriptions) within a 30-day period to exit the learning phase and consistently optimize effectively. With only 200 subscriptions, Gordon’s campaign still lacks the necessary data volume for the machine to reach its full potential for optimization.
For a campaign to run well, you’ll need to have at least 300 unique user-completed conversion events (install or in-app action) over a 30-day period. Conversion events that happen more frequently mean that Google Ads has more data for learning how to find new users that perform that action.