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What are two ways marketers can benefit from machine learning in Google Ads? (Choose two.) Select All Correct Responses

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Marketers can utilize machine learning in Google Ads to align their campaigns with specific goals and to automatically analyze vast amounts of data, saving valuable time.

  • Machine learning sets campaign bids and budgets automatically.
  • Machine learning evolves campaign goals automatically, without input.
  • Machine learning produces results that align with defined campaign goals.
  • Machine learning saves time by analyzing hundreds of signals automatically.

The correct answers are: Machine learning produces results that align with defined campaign goals and Machine learning saves time by analyzing hundreds of signals automatically.

Explanation: In the evolving landscape of digital marketing, machine learning has revolutionized the way campaigns are managed. Gone are the days when marketers manually orchestrated every campaign element. Today, machine learning aids in effortlessly creating and monitoring digital campaigns, automating strategies, and generating reports. But, like a chef that can’t be replaced by a kitchen gadget, the expertise of a marketer is irreplaceable. Machine learning streamlines processes and enhances outcomes, yet the vision and ingredient selection for a campaign’s success still rely on a marketer’s touch.

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