Why might a cosmetics company that traditionally sells products in stores promote their app?

The app can let customers try products virtually that’s why a cosmetics company that traditionally sells products in stores promote their app.

  • The app can help customers write product reviews.
  • The app can forecast makeup products customers are likely to buy.
  • The app can help customers buy products they were already likely to buy.
  • The app can let customers try products virtually.

The correct answer is: The app can let customers try products virtually.

Over half of consumers use mobile apps when shopping in-store, according to Yes Marketing. Mobile app lets the customer take photos of herself and add “virtual cosmetic” to the photo. It also lets her order Cosmetic online for pickup at a local store. When in-store, the customer can also use the app to look up any cosmetic product she sees, learn what others say about it, and test it out virtually on her own photo.

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