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What’s usually the last touchpoint at which you might influence a user’s decision to install your app?

App store listing is usually the last touchpoint at which you might influence a user’s decision to install your app.


  • App campaign ad
  • Website where the app is featured
  • Offline marketing efforts
  • App store listing

The correct answer is: App store listing

Create a compelling first-time user experience that begins in the app store, before the download. Make sure your app title, description, icon, feature graphic, screenshots, and video provide a clear and accurate representation of your app experience. It’s important to invest in your app store listing because it’s the last opportunity to influence a user’s decision to install your app.

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