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What kind of positive impact will machine learning have on the advertising industry?

Machine learning delivers relevant ads to each customer. This is the positive impact machine learning will have on the advertising industry.

  • Machine learning creates company strategies.
  • Machine learning measures performance more effectively.
  • Machine learning builds great customer relationships.
  • Machine learning delivers relevant ads to each customer.

Correct answer is: Machine learning delivers relevant ads to each customer.

Machine learning is becoming an invaluable tool as consumer expectations grow for more personalized, relevant, and assistive experiences. It’s helping marketers create smarter customer segmentation, deliver more relevant creative campaigns, and measure performance more effectively.