Last Updated on 1 year ago by School4Seo Team

$100 would be the recommended minimum budget for a Google App campaign optimizing to a tCPI of $2.

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• 500
• 20
• 10
• 100

The correct answer is: 100

Explanation: A budget of $100 is a reasonable minimum for a tCPI of $2. Google recommends a budget that allows for sufficient data collection and ad delivery. A $100 budget allows for 50 installs at the target cost ($100 / $2 = 50). This provides enough data for the system to learn and optimize. Lower budgets may restrict ad delivery and hinder optimization. It’s essential to have a budget that supports enough conversions for the algorithm to function effectively, ensuring campaign performance and data accuracy.

A daily budget should be at least 50 times the target CPI. So if your target CPI is $2, set a budget that’s at least $100.