Home » Google Ads Apps Certification » For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

$100 would be the recommended minimum budget for a Google App campaign optimizing to a tCPI of $2.


  • 500
  • 20
  • 10
  • 100

The correct answer is: 100

A daily budget should be at least 50 times the target CPI. So if your target CPI is $2, set a budget that’s at least $100.

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