Janelle can best guide the machine toward a successful outcome in a three ways. She can provide the system with abundant data and time, evolve campaign strategy over time and can set bids and budgets strategically.
- Janelle can adjust bids daily to ensure the campaign stays on target.
- Janelle can set location targeting at the ad group level.
- Janelle can provide the system with abundant data and time.
- Janelle can evolve campaign strategy over time.
- Janelle can set bids and budgets strategically.
The correct answers are: Janelle can provide the system with abundant data and time, Janelle can evolve campaign strategy over time and Janelle can set bids and budgets strategically.
There are three major guideposts on your journey to App campaign excellence, the first of which is to set the right boundaries. The most straightforward way for a marketer to guide machine learning toward success is by setting an appropriate bid and budget. Once you’ve set the bid and budget for your App campaign, make sure you give the machine learning system the two things it needs most, Data and Time to learn from that data. The strategy behind your App campaigns will likely shift over time, and your job as a marketer is to set the boundaries accordingly.
- Headline: Elevate Your App Campaign
- Chapter: Guide the Machine for a Better App Campaign
- Learn more here: Skillshop Google Ads Apps Certification
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