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Why should marketers align with their app developer teams?

A positive user experience across the board can support campaign goals that’s why marketers should align with their app developer teams.


  • Marketers can provide app developers with insights based on data from Google Search campaigns.
  • App developers are required to complete some actions within Google App campaigns.
  • App developers generally have more marketing knowledge when it comes to promoting apps.
  • A positive user experience across the board can support campaign goals.

The correct answer is: A positive user experience across the board can support campaign goals.

Explanation: You might be thinking: this is a topic for developers, not marketers! While it’s likely true that someone else is responsible for optimizing your store listing, it’s recommended to align with your developer team to create a positive user experience across the board that will support your campaign goals.

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