Last Updated on 5 days by School4Seo Team
A daily budget should be at least 50 times the tCPI and A daily budget should be at least 10 times the tCPA. These two statements are correct when it comes to setting daily budgets within App campaigns.
Vivian has been put in charge of a few clients who are interested in running Google App campaigns. Some campaigns will use target cost per action (tCPA), while others use target cost per install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two)
- A daily budget should be at least 5 times the tCPA.
- A daily budget should be at least 25 times the tCPI.
- A daily budget should be at least 50 times the tCPI.
- A daily budget should be at least 10 times the tCPA.
The correct answers are: A daily budget should be at least 50 times the tCPI and A daily budget should be at least 10 times the tCPA.
Explanation: For Google App campaigns, specific daily budget recommendations are crucial for the machine learning to effectively gather data and optimize.
- A daily budget should be at least 50 times the tCPI: This recommendation ensures enough budget to acquire a sufficient volume of installs for the system to learn and optimize efficiently towards the target cost per install.
- A daily budget should be at least 10 times the tCPA: For campaigns optimizing for in-app actions (tCPA), the daily budget needs to be at least 10 times the target CPA. This allows the campaign to generate enough conversion events to exit the learning phase and consistently achieve the desired in-app action goals.
Adhering to these minimums helps prevent campaigns from being budget-constrained, which can prolong the learning phase and hinder performance.
Reference Link: Set the right bid & budget for App campaigns – Google Ads Help: https://support.google.com/google-ads/answer/9234183 (This page provides detailed budget recommendations, including “At least 50 times your target CPI for install campaigns” and “At least 10 times your target CPA for in-app action campaigns.”)A daily budget should be at least 50 times the target CPI. So if your target CPI is $2, set a budget that’s at least $100. A daily budget should be at least 10 times the target CPA. So, if your target CPA is $20, set a budget that’s at least $200.