Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.) Select All Correct Responses

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A daily budget should be at least 50 times the tCPI and A daily budget should be at least 10 times the tCPA. These two statements are correct when it comes to setting daily budgets within App campaigns.

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• A daily budget should be at least 5 times the tCPA.
• A daily budget should be at least 25 times the tCPI.
• A daily budget should be at least 50 times the tCPI.
• A daily budget should be at least 10 times the tCPA.

The correct answers are: A daily budget should be at least 50 times the tCPI and A daily budget should be at least 10 times the tCPA.

A daily budget should be at least 50 times the target CPI. So if your target CPI is $2, set a budget that’s at least $100. A daily budget should be at least 10 times the target CPA. So, if your target CPA is $20, set a budget that’s at least $200.

• Headline: Set App Campaigns Up for Success
• Chapter: Begin with App Campaign Settings
• Learn more here: Skillshop Google Ads Apps Certification