Last Updated on 2 months by School4Seo Team
A daily budget should be at least 50 times the tCPI and A daily budget should be at least 10 times the tCPA. These two statements are correct when it comes to setting daily budgets within App campaigns.
Vivian has been put in charge of a few clients who are interested in running Google App campaigns. Some campaigns will use target cost per action (tCPA), while others use target cost per install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two)
- A daily budget should be at least 5 times the tCPA.
- A daily budget should be at least 25 times the tCPI.
- A daily budget should be at least 50 times the tCPI.
- A daily budget should be at least 10 times the tCPA.
The correct answers are: A daily budget should be at least 50 times the tCPI and A daily budget should be at least 10 times the tCPA.
A daily budget should be at least 50 times the target CPI. So if your target CPI is $2, set a budget that’s at least $100. A daily budget should be at least 10 times the target CPA. So, if your target CPA is $20, set a budget that’s at least $200.
- Headline: Set App Campaigns Up for Success
- Chapter: Begin with App Campaign Settings
- Learn more here: Skillshop Google Ads Apps Certification