A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”. Poppy should select the following settings to achieve her marketing objective to acquire a high volume of users while also generating plenty of in-app purchases,
- A focus on “In-app actions” while targeting “Users who have interacted with the app previously”.
- A focus on “Install volume” while targeting “All users”.
- A focus on “In-app actions”.
- A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.
The correct answer is: A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.
Poppy should focus on “Install volume” while targeting “Users likely to perform a specific in-app action if she wants to acquire a high volume of users while also generating plenty of in-app purchases.
- Headline: Set App Campaigns Up for Success
- Chapter: Define Your App Campaign Goal
- Learn more here: Skillshop Google Ads Apps Certification
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