Home » Google Ads Apps Certification » Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”. Poppy should select the following settings to achieve her marketing objective to acquire a high volume of users while also generating plenty of in-app purchases,


  • A focus on “In-app actions” while targeting “Users who have interacted with the app previously”.
  • A focus on “Install volume” while targeting “All users”.
  • A focus on “In-app actions”.
  • A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.

The correct answer is: A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.

Poppy should focus on “Install volume” while targeting “Users likely to perform a specific in-app action if she wants to acquire a high volume of users while also generating plenty of in-app purchases.

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