Last Updated on 12 months ago by School4Seo Team
A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”. Poppy should select the following settings to achieve her marketing objective to acquire a high volume of users while also generating plenty of in-app purchases,
- A focus on “In-app actions” while targeting “Users who have interacted with the app previously”.
- A focus on “Install volume” while targeting “All users”.
- A focus on “In-app actions”.
- A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.
The correct answer is: A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”.
Explanation: To achieve a high volume of users and plenty of in-app purchases, Poppy needs a strategy that balances acquisition with in-app engagement.
- Focus on ‘Install volume’: This objective prioritizes getting a large number of new users to download the app, addressing the “high volume of users” goal.
- Targeting ‘Users likely to perform a specific in-app action’: This crucial targeting option (when available and with sufficient data) instructs Google’s AI to optimize for users who are not only likely to install but also predisposed to performing the desired in-app purchase. This combination allows the campaign to acquire users who are both numerous and valuable, directly addressing both parts of Poppy’s objective.
Reference Link:
- About App campaigns – Google Ads Help: https://support.google.com/google-ads/answer/6247380. This page describes the different bidding and optimization options for App campaigns. While it doesn’t state this exact phrasing, it explains that you can “Focus on install volume” or “Focus on in-app actions,” and within in-app actions, you can “Maximize in-app action volume” or “Maximize in-app action value.” The combination effectively combines reach with quality targeting for specific actions. For older versions or specific setups, “Users likely to perform a specific in-app action” was a more explicit targeting option. The spirit of the answer aligns with current optimization strategies in App campaigns that balance volume with quality.