Home » Google Ads Apps Certification » George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

A view-through conversion mean for George’s Google App campaign. It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.


  • It’s the total number of times a user has seen an ad before eventually completing a conversion.
  • It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
  • It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.
  • It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

The correct answer is: It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

A VTC occurs when a user sees an ad and doesn’t click on it, but completes a conversion on the advertiser’s app within 24 hours. VTCs are measured for all ad formats except Search. They are reported separately from click-through conversions.

Know more about View-through conversions

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