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George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

A view-through conversion mean for George’s Google App campaign. It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.


  • It’s the total number of times a user has seen an ad before eventually completing a conversion.
  • It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
  • It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.
  • It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

The correct answer is: It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

A VTC occurs when a user sees an ad and doesn’t click on it, but completes a conversion on the advertiser’s app within 24 hours. VTCs are measured for all ad formats except Search. They are reported separately from click-through conversions.

Know more about View-through conversions

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