A view-through conversion mean for George’s Google App campaign. It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
- It’s the total number of times a user has seen an ad before eventually completing a conversion.
- It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
- It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.
- It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
The correct answer is: It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
A VTC occurs when a user sees an ad and doesn’t click on it, but completes a conversion on the advertiser’s app within 24 hours. VTCs are measured for all ad formats except Search. They are reported separately from click-through conversions.
Know more about View-through conversions
- Headline: Elevate Your App Campaign
- Chapter: Understand Your App Campaign Results
- Learn more here: Skillshop Google Ads Apps Certification
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