Using Bid Guidance, Clara can view an estimate of the number of installs or in-app actions achievable with her bidding strategy.
- An estimate of the total number of impressions the app will receive across Google’s inventory.
- A recommendation of the bid she should set to compete against similar businesses.
- A recommendation of bid adjustments, based on different times of the day and week.
- An estimate of the number of installs or in-app actions she can drive with her bidding strategy.
The correct answer is: An estimate of the number of installs or in-app actions she can drive with her bidding strategy.
Explanation: Bid Guidance is a built-in feature in Google Ads designed to aid advertisers in setting an effective bid for their campaigns. This tool offers Clara a forecast on the potential installs or in-app actions her campaign can yield based on her bidding strategy. Influenced by factors such as historical conversions, previous campaigns, bidding strategy, conversion actions, and location settings, this bid suggestion is accessible within the campaign construction flow for new App Campaigns for Install or Engagement. Clara can effortlessly integrate this suggestion into her campaign by opting for “Apply.”
Read more here: https://support.google.com/google-ads/answer/9266532