• How effective is deep linking at getting new users to install the OneStop app?
• Are view-through conversions being measured and valued appropriately?
• How are users moving between OneStop’s app and web properties?
• Which of OneStop’s app users have the highest long-term value?

The correct answers are: “Are view-through conversions being measured and valued appropriately?”, “How are users moving between OneStop’s app and web properties?”, and “Which of OneStop’s app users have the highest long-term value?”