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What’s the advantage to identifying app users with high lifetime value in a Google App campaign?

Focus marketing strategies on similar users who bring long-term value to a business. It’s the advantage to identifying app users with high lifetime value in a Google App campaign.


  • Focus marketing efforts only on those users that are already engaging with an app regularly.
  • Proactively target an audience with most-engaging video assets.
  • Send push notifications to high-value users, reminding them to use an app.
  • Focus marketing strategies on similar users who bring long-term value to a business.

The correct answer is: Focus marketing strategies on similar users who bring long-term value to a business.

Discover your customers’ lifetime value by measuring the value of the actions they take over time. Once you’ve identified enough users with high lifetime value, you can focus your marketing strategies on similar users who are likely to bring the most long-term value to your business.

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