Home » Google Ads Apps Certification » You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers. Select All Correct Responses
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You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers. Select All Correct Responses

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To optimize the App campaign:

  1. Consult the asset report to identify and replace low-performing assets.
  2. Assess existing assets for diverse types, sizes, and adherence to quality standards.
  • Review the asset report, but wait another month before taking action – it’s too soon to know how well the existing assets are performing
  • Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones
  • Review the campaign’s existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether the existing assets meet the recommended standards for quality
  • Use the asset report to see which assets are low-performing and gradually swap them out for new ones

The correct answers are: Use the asset report to see which assets are low-performing and gradually swap them out for new ones and Review the campaign’s existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether the existing assets meet the recommended standards for quality

Explanation: Upon inheriting an App campaign, it’s essential to evaluate asset performance and quality. Utilize the asset report to pinpoint underperforming assets, replacing them progressively. Additionally, ensure that the campaign has a diverse range of assets in various types and sizes for optimal ad coverage and that they meet recommended quality benchmarks.

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