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What impact has machine learning made on the marketing industry?

Advertisers can crunch more data at scale than ever, to drive better business outcomes. Machine learning has made this impact on the marketing industry.


  • Advertising agencies are slowing down their recruitment efforts as the requirement for human input is reduced.
  • Advertisers are spending more time on campaign optimization, due to additional data that’s surfaced.
  • Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.
  • Advertisers can crunch more data at scale than ever, to drive better business outcomes.

The correct answer is: Advertisers can crunch more data at scale than ever, to drive better business outcomes.

Never before have marketers been able to crunch this much data at scale to drive business outcomes. Machine learning is becoming an invaluable tool as consumer expectations grow for more personalized, relevant, and assistive experiences.

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