Last Updated on 12 months ago by School4Seo Team
Harry should select App install campaign type when setting up campaign to launch a new app and to attract new users with the help of a Google App campaign.
- App engagement
- App notifications
- App interactions
- App installs
The correct answer is: App installs
Explanation: When Harry is launching a new app and his primary goal is to attract new users, the appropriate Google App campaign subtype to select is the App install campaign type (often referred to as an “App promotion campaign” with a focus on “installs”). This campaign type is specifically designed and optimized by Google’s machine learning to drive the maximum number of app downloads and first-time opens. By choosing this subtype, Harry’s campaign will focus its bidding and targeting efforts on reaching potential users most likely to install his new app.
Reference Link:
- About App campaigns – Google Ads Help: https://support.google.com/google-ads/answer/6247380 This Google Ads Help page describes the different campaign goals for App campaigns, stating, “If you want to focus on getting new users, select ‘Installs’ and choose a target CPI (cost-per-install) bid.” This directly confirms “Installs” (or “App install”) as the relevant campaign type for acquiring new users.