Last Updated on 12 months ago by School4Seo Team
A low budget can contribute to an App campaign remaining in the learning phase for an extended time.
- The campaign name
- Language setting
- Only providing text assets
- A low budget
The correct answer is: A low budget
Explanation: Google App campaigns, driven by AI, require sufficient data to exit the learning phase and optimize performance. A low budget can significantly hinder this process. With a limited budget, the campaign may not generate enough conversions or spend enough daily to provide the AI with the necessary data signals to learn effectively and quickly. This can prolong the learning phase, delaying optimization and preventing the campaign from reaching its full performance potential. Adequate budget ensures faster data accumulation and AI model training. If your daily budget is too low, it may take longer than 7 days for your campaign to have enough data. Check if your campaign is limited by bid or budget in your campaign bid strategy report.
Reference Link: https://ads.google.com/home/grow-my-app/evaluate-expand/