Home » Google Ads Apps Certification » Henry’s been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?

Henry’s been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?

A low budget can contribute to an App campaign remaining in the learning phase for an extended time.


  • The campaign name
  • Language setting
  • Only providing text assets
  • A low budget

The correct answer is: A low budget

A low-budget campaign may remain in the learning phase for an extended time as it gathers enough conversions. A campaign with a high budget will likely accumulate conversion events more quickly, helping the campaign to ramp up faster.

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