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Which statement summarizes a Google App campaign?

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An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions. This statement summarizes a Google App campaign.


  • A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.
  • A Google tool that automatically creates an app based on an advertiser’s website and supplied content.
  • A platform in Google Ads that lets advertisers promote their products and services exclusively on apps they don’t own.
  • An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.

The correct answer is: An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.

App campaigns are an automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions across all of Google’s inventory.

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