Last Updated on 2 weeks by School4Seo Team
App campaigns are opted out of certain inappropriate or graphic content. This brand safety measures are in place by default when setting up a Google App campaign.
- App campaigns exclude all placements and mobile categories.
- App campaigns require users to upload an HTML file to prove app ownership.
- App campaigns automatically select languages appropriate to a user’s goal.
- App campaigns are opted out of certain inappropriate or graphic content.
The correct answer is: App campaigns are opted out of certain inappropriate or graphic content.
Explanation: Google App campaigns incorporate built-in brand safety measures by default. This means that your ads are automatically opted out of appearing alongside certain types of content deemed inappropriate, graphic, or sensitive. This protects your brand’s reputation by ensuring your ads are not displayed in environments that could be detrimental or irrelevant. This automatic exclusion helps maintain brand integrity and ensures that your app promotion efforts are aligned with suitable content standards across Google’s vast network.
App campaigns are opted out of certain inappropriate or graphic content, which is customizable in the content exclusions page of campaign settings.
Reference Link: About brand safety settings for Display Network campaigns – Google Ads Help: https://support.google.com/google-ads/answer/6262923
While this link is for the Display Network in general, it covers the fundamental brand safety principles that extend to App campaigns leveraging Google’s network. It states: “You can use content exclusions to prevent your ads from appearing on certain kinds of content.” And Google applies default brand safety features across its advertising products to ensure ads run in suitable environments.