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Which brand safety measures are in place by default when setting up a Google App campaign?

App campaigns are opted out of certain inappropriate or graphic content. This brand safety measures are in place by default when setting up a Google App campaign.


  • App campaigns exclude all placements and mobile categories.
  • App campaigns require users to upload an HTML file to prove app ownership.
  • App campaigns automatically select languages appropriate to a user’s goal.
  • App campaigns are opted out of certain inappropriate or graphic content.

The correct answer is: App campaigns are opted out of certain inappropriate or graphic content.

App campaigns are opted out of certain inappropriate or graphic content, which is customizable in the content exclusions page of campaign settings.

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