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Why should companies with physical locations embrace app usage?

Over half of consumers use mobile apps when shopping in-store. That is why companies with physical locations should embrace app usage.


  • Mobile apps help build brand and website awareness.
  • Apps encourage potential customers to subscribe to their newsletter.
  • Apps inform potential customers of opening and closing hours.
  • Over half of consumers use mobile apps when shopping in-store.

The correct answer is: Over half of consumers use mobile apps when shopping in-store.

Retailers have long dreaded showrooming — when people pull out their phones in a store and, presumably, start looking for a cheaper, better product from the competition. It’s true that people are on their phones more than ever in stores. Mobile search queries that take place in a store have grown 15% in recent years.1 But that’s not necessarily bad news. Over half of consumers use mobile apps when shopping in-store, according to Yes Marketing.

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