Over half of consumers use mobile apps when shopping in-store. That is why companies with physical locations should embrace app usage.
- Mobile apps help build brand and website awareness.
- Apps encourage potential customers to subscribe to their newsletter.
- Apps inform potential customers of opening and closing hours.
- Over half of consumers use mobile apps when shopping in-store.
The correct answer is: Over half of consumers use mobile apps when shopping in-store.
Retailers have long dreaded showrooming — when people pull out their phones in a store and, presumably, start looking for a cheaper, better product from the competition. It’s true that people are on their phones more than ever in stores. Mobile search queries that take place in a store have grown 15% in recent years.1 But that’s not necessarily bad news. Over half of consumers use mobile apps when shopping in-store, according to Yes Marketing.
- Headline: Grow Your Business with App Campaigns Optional
- Chapter: Understand the Apps ecosystem
- Learn more here: Skillshop Google Ads Apps Certification