Themed ad groups ensure relevant ads reach travelers based on their specific interests.
- Ad groups target users based on their past travel history
- Ad groups allow a marketer to set different budgets for each theme
- Ad groups with specific themes are used to create and deliver relevant ads to travelers with different interests
The correct answer is: Ad groups with specific themes are used to create and deliver relevant ads to travelers with different interests
Explanation: Ad groups in App campaigns are designed to cluster creative assets around particular app features or messages, catering to distinct user interests or demographics. For a travel app like YourAdventure, it’s essential to utilize these groups to highlight offerings such as culinary experiences or guided hikes. By doing so, travelers searching for these specific experiences will encounter relevant ads that resonate with their needs, enhancing the probability of engagement and app usage.