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What drives impact at scale for Google App campaigns?

Machine learning drives impact at scale for Google App campaigns.


  • A Google-designated team
  • Third-party support from Google partners
  • The YouTube video network
  • Machine learning

The correct answer is: Machine learning

Google App campaigns provide reach, relevance, and simplicity. But what’s behind the scenes, driving those benefits at scale for App campaigns? None other than machine learning. Machine learning means that computers don’t need to be explicitly programmed or told what to do. Instead, they can be trained to analyze and recognize patterns in huge amounts of data, learning as they go.

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