Marketers enrich machine learning with their skills in:
- Creativity
- Goal-Setting
- Strategy
- Efficiency
- Strategy
- Goal-setting
- Creativity
The correct answers are: Strategy, Goal-setting, and Creativity
Explanation: While machines efficiently perform specific tasks, human marketers bring the irreplaceable strengths of strategy and creativity. McKinsey & Company’s 2018 report highlighted that automating activities requiring expertise in decision-making, planning, or creative work is challenging. Thus, while machine learning offers numerous advantages, the success of an App campaign fundamentally hinges on the marketer’s unique skills. This symbiotic relationship ensures that computers optimize, while humans impart strategic thinking and creative flair.