Pick an event that matters to your business and occurs frequently. You should keep it in mind when selecting events to measure in a Google App campaign.
- Pick an event with significant value, regardless of how often it occurs.
- Pick an event with low value that happens on a very significant basis.
- Pick an event that can be compared against similar apps.
- Pick an event that matters to your business and occurs frequently.
The correct answer is: Pick an event that matters to your business and occurs frequently.
It’s best to pick an event that matters to the business and happens a lot in order to have enough data to optimize toward your goal.
- Headline: Set App Campaigns Up for Success
- Chapter: Measure What Matters in App Campaigns
- Learn more here: Skillshop Google Ads Apps Certification