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What should you keep in mind when selecting events to measure in a Google App campaign?

Pick an event that matters to your business and occurs frequently. You should keep it in mind when selecting events to measure in a Google App campaign.


  • Pick an event with significant value, regardless of how often it occurs.
  • Pick an event with low value that happens on a very significant basis.
  • Pick an event that can be compared against similar apps.
  • Pick an event that matters to your business and occurs frequently.

The correct answer is: Pick an event that matters to your business and occurs frequently.

It’s best to pick an event that matters to the business and happens a lot in order to have enough data to optimize toward your goal.

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