Home » Google Ads Apps Certification » Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

View-through conversions important to include They provide additional conversion data, so better business decisions can be made.


  • They unlock additional segmentation options for placements that occur on YouTube.
  • They’re an effective way to directly compare conversion data against similar businesses.
  • They offer insights into video assets, so best-performing ones can be given priority.
  • They provide additional conversion data, so better business decisions can be made.

The correct answer is: They provide additional conversion data, so better business decisions can be made.

Measurement insights can help you make better business decisions — if you know how to apply them. That is why view-through conversions are important to include to get additional conversion data, so better business decisions can be made.

Know more about View-Through Conversions

2 thoughts on “Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?”

  1. I really don’t understand the use of view-through conversion data. Can you please elaborate this for me. I am leaving my mail id.

    Reply

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.