Home » Google Ads Apps Certification » Google App campaign objectives should depend on which of the following?

Google App campaign objectives should depend on which of the following?

Google App campaign objectives should depend on The stage of app maturity.


  • Reviews left by people using the app
  • Short-term events in relevant industries
  • The objectives of similar businesses
  • The stage of app maturity

The correct answer is: The stage of app maturity

Campaign objectives can depend on the maturity of the app. When an app is well-established, it has a large user base. An app in this stage needs new users who complete valuable actions within the app. An app might have an established cost-per-acquisition (CPA) goal overall or be able to place set dollar values on specific user actions (like a purchase or add-to-cart).

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