Google App campaign objectives should depend on which of the following?

Google App campaign objectives should depend on The stage of app maturity.


  • Reviews left by people using the app
  • Short-term events in relevant industries
  • The objectives of similar businesses
  • The stage of app maturity

Correct answer is: The stage of app maturity

Campaign objectives can depend on the maturity of the app. When an app is well-established, it has a large user base. An app in this stage needs new users who complete valuable actions within the app. An app might have an established cost-per-acquisition (CPA) goal overall or be able to place set dollar values on specific user actions (like a purchase or add-to-cart).