Last Updated on 12 months ago by School4Seo Team
Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad. That’s why Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign.
- Image assets tend to load slower on mobile devices when there’s text overlay.
- Image assets with text overlay can only be shown on some Google inventory.
- Google Ads policies don’t allow more than 25% overlay text on an image asset.
- Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad.
The correct answer is: Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad.
Explanation: Nicky’s account manager is advising a best practice for Google App campaigns: keeping text overlay minimal or absent in image assets. Large or lengthy text can indeed detract from the viewer’s visual experience, making the ad appear cluttered, unprofessional, or hard to read, especially on smaller mobile screens. More importantly, Google’s automated systems (machine learning) perform better and gain greater flexibility when images are clean. They can then dynamically combine these clear images with headlines and descriptions, creating more effective and policy-compliant ad variations across diverse placements.
Reference Link:
- Make better creative assets for App campaigns – Google Ads Help: https://support.google.com/google-ads/answer/6167158 This official Google Ads Help page explicitly states under “Image assets”: “Avoid text overlays or logos. If you want to include logos, upload them as a logo asset. Logos and text overlays take up valuable space in your image assets that could be used to feature your app.” This directly supports the rationale provided in the answer.
Use minimal text overlay, if you use any at all. Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad, so avoid superimposing large text over images.