To learn about customer conversions within Search Ads 360, you should set up custom Floodlight variables.
- You should set up budget bid strategies.
- You should set up data-driven attribution.
- You should set up conversion cart data.
- You should set up custom Floodlight variables.
The correct answer is: You should set up custom Floodlight variables
Explanation: Search Ads 360 offers detailed reporting on conversions, enhancing understanding of customer interactions and conversions through ads. By setting up custom Floodlight variables or purchase detail reporting, you gain access to this in-depth information. These custom variables allow for segmentation of conversion reports, enabling you to focus on key characteristics in your bid strategy. Additionally, they provide the capability to report on numeric data, offering a more nuanced view of your advertising performance and customer behavior.
Chapter 15: Gain Insights with Floodlight Variables