To keep track of the recent updates made to their campaigns, especially the new audience targets for their basketball sneaker campaign, your customer can use labels within their Search Ads 360 campaign.
- Segments
- Conversion columns
- Templates
- Labels
The correct answer is: Labels
Explanation: Labels in Search Ads 360 offer a versatile and powerful method for enhancing reporting capabilities. They allow your customer to manage and report on various campaign elements, such as campaigns, ad groups, ads, and keywords, beyond the typical campaign structure. Labels are particularly useful for quick, informal annotations. For instance, your customer can use labels to mark campaigns that have been recently updated with new audience targets. This approach helps in efficiently tracking changes and assessing the performance of these updated campaigns.
Chapter 13: Use Custom Dimensions in Search Ads 360