Your customer, a hat designer, can keep track of the changes made to their campaigns, such as the new audience targets for their line of bowlers and fedoras, by using labels within their Search Ads 360 campaign.
- By using segments
- By using conversion columns
- By using templates
- By using labels
The correct answer is: By using labels
Explanation: In Search Ads 360, labels serve as a highly effective tool for enhancing reporting capabilities. They enable your customer to manage and report on various elements of their campaigns, including ad groups, ads, and keywords, in a manner that extends beyond the conventional campaign structure. Labels are particularly useful for quick, informal annotations. For instance, your customer can apply labels to campaigns that have been recently updated with new audience targets, making it easier to track and assess the impact of these updates. This approach ensures organized monitoring and effective management of campaign changes.
Chapter 13: Use Custom Dimensions in Search Ads 360