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Your agency client wants to know what option in the navigation menu of Search Ads 360 is used for creating labels. How do you respond?

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To create labels in Search Ads 360, your agency client can use the ‘Campaigns’, ‘Ad groups’, and ‘Keywords’ options in the navigation menu.

  • They can use audiences, Performance Center, and recommendations.
  • They can use settings, campaigns, and Performance Center.
  • They can use campaigns, audiences, and keywords.
  • They can use campaigns, ad groups, and keywords

The correct answer is: They can use campaigns, ad groups, and keywords

Explanation: In Search Ads 360, labels are created through the left-hand navigation menu. This menu is your gateway to different features and settings, which vary depending on your selected level using the Account Picker. For instance, if your client is scoped to the Manager account level, selecting ‘Campaigns’ from the left-hand menu will show all the campaigns associated with that manager. To create labels, they simply need to sign in to their Search Ads 360 account and click on ‘Campaigns’, ‘Ad groups’, ‘Ads’, or ‘Keywords’ in this left navigation menu.

Chapter 8: Apply Labels in Search Ads 360

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