Home » Search Ads 360 » One of your clients, a global fitness apparel brand, tells you they’re launching regional-specific workout gear. They want to track performance by region, then use that information to optimize monthly. Within Search Ads 360, what account would they use to accomplish that task?
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One of your clients, a global fitness apparel brand, tells you they’re launching regional-specific workout gear. They want to track performance by region, then use that information to optimize monthly. Within Search Ads 360, what account would they use to accomplish that task?

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To track performance by region and optimize monthly for their regional-specific workout gear, your client, a global fitness apparel brand, should use labels within Search Ads 360.

  • They’d use Report Editor.
  • They’d use keywords.
  • They’d use templates.
  • They’d use labels.

The correct answer is: They’d use labels

Explanation: Labels in Search Ads 360 offer a powerful way to enhance reporting capabilities beyond the standard campaign structure. By applying region-based labels, your client can effectively manage and report on campaigns, ad groups, ads, and keywords with a regional focus. This approach enables them to track performance by region on a monthly basis. Utilizing this data, they can make informed decisions to optimize their campaigns specifically for each region, ensuring tailored and effective marketing strategies.

Chapter 8: Apply Labels in Search Ads 360

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