To track performance by region and optimize monthly for their regional-specific workout gear, your client, a global fitness apparel brand, should use labels within Search Ads 360.
- They’d use Report Editor.
- They’d use keywords.
- They’d use templates.
- They’d use labels.
The correct answer is: They’d use labels
Explanation: Labels in Search Ads 360 offer a powerful way to enhance reporting capabilities beyond the standard campaign structure. By applying region-based labels, your client can effectively manage and report on campaigns, ad groups, ads, and keywords with a regional focus. This approach enables them to track performance by region on a monthly basis. Utilizing this data, they can make informed decisions to optimize their campaigns specifically for each region, ensuring tailored and effective marketing strategies.
Chapter 8: Apply Labels in Search Ads 360