- Search Ads 360 – All Q&As
- * Updated on 08-Nov-2018
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What Floodlight tag measures purchases and revenue on a website?
Correct answer is:
Transaction: Track the number of sales made or the number of items purchased. You can also capture the total value of each sale. With a few extra steps, you can also set up transaction tags to report revenue, cost, and profit for individual products in an inventory feed.
Read more here: https://support.google.com/searchads/answer/7305597