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If you update a Search Ads 360 campaign to reflect new audience targets, what can you use to help keep track of those changes?

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  • You can use segments.
  • You can use templates.
  • You can use conversion columns.
  • You can use labels.

The correct answer is: You can use labels

Explanation: Labels in Search Ads 360 are an effective tool for enhancing your reporting capabilities. They allow for efficient management and reporting on different aspects of your campaigns, such as ad groups, campaigns, ads, and keywords, outside the standard structure. Labels are particularly useful for quick, informal annotations. In this case, you can use labels to mark and track campaigns that have been recently updated with new audience targets. This method provides a straightforward way to monitor changes and assess the impact of your audience targeting adjustments.

Chapter 13: Use Custom Dimensions in Search Ads 360

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