One way to use custom dimensions in Search Ads 360 to aid in business decision-making is to write automated rules.
- Build custom reports
- Change keywords
- Create formula columns
- Write automated rules
The correct answer is: Write automated rules
Explanation: Custom dimensions in Search Ads 360 offer valuable insights for reporting and facilitate automation in campaign management, leveraging specific business-related information. They enable you to incorporate data crucial for marketing decisions directly into the platform. Utilizing this data, you can then create automated rules in Search Ads 360 that respond dynamically to changes in this data. This functionality not only streamlines campaign management but also ensures that your marketing strategies are consistently aligned with current business insights and conditions.
Chapter 13: Use Custom Dimensions in Search Ads 360