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Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)Select All Correct Responses

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Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)Select All Correct Responses
  • Keywords / Product Groups
  • Ad groups
  • Agency
  • Campaigns

Correct answers are:

  • Keywords / Product Groups
  • Ad groups
  • Campaigns

 

Explanation: A bid strategy considers all of the campaigns, ad groups, keywords, and other biddable items (A keyword or product group. You specify bids for these items, and search engines use the bids to determine when and where to display your ad.) that it’s optimizing to be part of a single portfolio. Because bid strategies focus on maximizing performance of the portfolio as a whole:

Read more here: https://support.google.com/searchads/answer/6234608

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