To find forecasting for incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360, you would look in the bid strategy report.

• In Performance Center
• In the Campaign tab
• In Tools & Settings
• In the bid strategy report

The correct answer is: In the bid strategy report

Explanation: In Search Ads 360, the bid strategy report is crucial for evaluating and forecasting a tROAS strategy. This report enables you to analyze performance at the Bid Strategy Portfolio level. It’s important to factor in conversion delay and evaluate over 2-3 conversion delay cycles for a comprehensive understanding. Additionally, insights from the Top Signals Report, particularly for Google Ads auction-time bidding strategies like tCPA and tROAS, are valuable for informing your broader marketing strategy. Lastly, the bid strategy simulator is a useful tool for understanding potential performance changes, offering estimates following adjustments to Target CPA/ROAS.

Chapter 10: Measure Bid Performance in Search Ads 360