To find forecasting for incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360, you would look in the bid strategy report.
- In Performance Center
- In the Campaign tab
- In Tools & Settings
- In the bid strategy report
The correct answer is: In the bid strategy report
Explanation: In Search Ads 360, the bid strategy report is crucial for evaluating and forecasting a tROAS strategy. This report enables you to analyze performance at the Bid Strategy Portfolio level. It’s important to factor in conversion delay and evaluate over 2-3 conversion delay cycles for a comprehensive understanding. Additionally, insights from the Top Signals Report, particularly for Google Ads auction-time bidding strategies like tCPA and tROAS, are valuable for informing your broader marketing strategy. Lastly, the bid strategy simulator is a useful tool for understanding potential performance changes, offering estimates following adjustments to Target CPA/ROAS.
Chapter 10: Measure Bid Performance in Search Ads 360