To track performance by region and optimize monthly for their global sneaker brand’s regional-specific tennis shoes, your client should use labels within their Search Ads 360 account.
- Report Editor
- Templates
- Keywords
- Labels
The correct answer is: Labels
Explanation: Labels in Search Ads 360 are an effective tool for enhancing reporting capabilities beyond the conventional campaign structure. By utilizing labels, your client can manage and report on campaigns, ad groups, ads, and keywords with added flexibility. Specifically, applying region-based labels will enable them to track performance on a monthly basis by region. This targeted tracking is crucial for making informed decisions and optimizing their campaigns effectively for each specific region.
Chapter 8: Apply Labels in Search Ads 360