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Google Ads auction-time bidding is different from Search Ads 360 intraday bidding in which of the following ways?

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Google Ads auction-time bidding differs from Search Ads 360 intraday bidding in that while Google Ads auction-time bidding optimizes bids in real-time, Search Ads 360 intraday bidding adjusts bids several times a day.

  • While Google Ads auction-time bidding sets device, location, and bid adjustments, Search Ads 360 intraday bidding overrides device, location, and bid adjustments.
  • While Google Ads auction-time bidding adjusts bids several times a day, Search Ads 360 intraday bidding optimizes bids in real time.
  • While Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search engines, Search Ads 360 intraday bidding helps set precise bids for every auction.
  • While Google Ads auction-time bidding optimizes bids in real time, Search Ads 360 intraday bidding adjusts bids several times a day.

The correct answer is: While Google Ads auction-time bidding optimizes bids in real time, Search Ads 360 intraday bidding adjusts bids several times a day

Explanation: Intraday bidding in Search Ads 360 involves the use of advanced machine learning to optimize keyword bids up to four times per day across different search engines. This approach tailors bids based on both predicted and actual conversion rates.

Conversely, Google Ads auction-time bidding, which can be combined with a Search Ads 360 bid strategy that uses Floodlight conversions or Google Ads conversion tracking, enhances campaign performance through real-time optimization. It is a feature of Google Ads Smart Bidding that analyzes multiple contextual signals at the moment of the auction, setting bids to meet specific performance goals. This real-time optimization offers a dynamic and responsive approach to bidding.

Chapter 4: Maximize Performance with Bid Strategies

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