The optimal window of time to review the performance of a Search Ads 360 campaign is two to three conversion cycles.
- One conversion cycle
- Four conversion cycles
- Five to six conversion cycles
- Two to three conversion cycles
The correct answer is: Two to three conversion cycles
Explanation: When evaluating the performance of a Search Ads 360 campaign, it’s important to follow these best practices:
- Analysis at Bid Strategy Portfolio Level: Always conduct your performance review at this comprehensive level.
- Account for Conversion Delay: Be aware of the time lag that can occur between when an ad is interacted with and when a conversion happens.
- Evaluation Period: The ideal duration for a thorough performance review is over two to three conversion delay cycles.
Adhering to these guidelines ensures a more accurate assessment of your campaign’s effectiveness, considering the natural ebb and flow of conversion processes.
Chapter 10: Measure Bid Performance in Search Ads 360