To ensure their Search Ads 360 campaigns automatically update in line with the weekly debut of their seasonal fruit and vegetable offerings, your smoothie-maker client should set up templates within their campaign structure.
- By setting up custom dimensions within their campaign structure.
- By setting up labels within their campaign structure.
- By setting up audiences within their campaign structure.
- By setting up templates within their campaign structure.
The correct answer is: By setting up templates within their campaign structure
Explanation: Templates in Search Ads 360 are exceptionally suited for products with frequent changes in availability, pricing, or other details, like seasonal smoothie ingredients. These templates can automatically adjust the campaign structure, targeting, and creatives based on changing factors such as seasonality or current product availability. They also allow for the creation and removal of active keywords to mirror the inventory on the website accurately. For instance, templates can be configured to indicate when a new fruit or vegetable is added to the offerings or when it is no longer available, ensuring the advertising is always aligned with the actual products available for purchase.
Chapter 12: Use Templates in Search Ads 360