To your client who creates hand-painted desk calendars, you would respond that the optimal window of time to review the performance of their Search Ads 360 campaign is two to three conversion cycles.
- You tell them it would be four conversion cycles.
- You tell them it would be five to six conversion cycles.
- You tell them it would be one conversion cycle.
- You tell them it would be two to three conversion cycles.
The correct answer is: You tell them it would be two to three conversion cycles
Explanation: In assessing a Search Ads 360 campaign, it’s crucial to follow these best practices:
- Bid Strategy Portfolio Level Analysis: Always perform evaluations at this level for a comprehensive understanding.
- Consider Conversion Delay: Take into account the potential delay between ad interactions and actual conversions.
- Evaluation Period: The ideal timeframe for an effective performance review is over two to three conversion delay cycles.
Following this approach ensures that your client gets an accurate picture of their campaign’s performance, allowing for adjustments and optimizations that are in sync with their conversion dynamics.
Chapter 10: Measure Bid Performance in Search Ads 360