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When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

  • 2 weeks
  • 3 months
  • 1 week
  • 3-4 weeks

The correct answer is: 3-4 weeks

Explanation: It’s best to start a Search Ads 360 bid strategy with a CPA, ERS, or ROAS target that matches historical (last 3- 4 weeks) performance because large differences in target ROI compared to historical performance may have an unexpected effect on spend and conversions or revenue.

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