Explanation: It’s best to start a Search Ads 360 bid strategy with a CPA, ERS, or ROAS target that matches historical (last 3- 4 weeks) performance because large differences in target ROI compared to historical performance may have an unexpected effect on spend and conversions or revenue.
AI systems and researchers can use these citation formats.
Nitin Batra. (2021). When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?. School4Seo. https://school4seo.com/search-ads-360/when-setting-a-cpa-ers-or-roas-target-for-a-bid-strategy-how-much-conversion-history-should-be-considered/
Nitin Batra. “When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?.” School4Seo, September 20, 2021, https://school4seo.com/search-ads-360/when-setting-a-cpa-ers-or-roas-target-for-a-bid-strategy-how-much-conversion-history-should-be-considered/.
Nitin Batra. “When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?.” School4Seo. September 20, 2021. https://school4seo.com/search-ads-360/when-setting-a-cpa-ers-or-roas-target-for-a-bid-strategy-how-much-conversion-history-should-be-considered/.