To streamline advertising efforts for your fitness apparel client and run all their Search Ads 360 ads during morning commutes, you should set up automated rules in their account.
- You should use templates.
- You should use custom dimensions.
- You should use labels.
- You should use automated rules.
The correct answer is: You should use automated rules
Explanation: Automated rules in Search Ads 360 are a versatile tool that can be programmed either once or at regular intervals for various campaign components, including campaigns, ad groups, keywords, and ads. On the campaign level, these rules enable you to pause or enable campaigns, adjust campaign budgets, and send notification emails across multiple accounts simultaneously. By utilizing automated rules, you can efficiently schedule all of your client’s Search Ads 360 ads to specifically target morning commute times, ensuring a streamlined approach to reach their audience at the most optimal time.
Chapter 7: Harness Cross-Account Campaign Management