If your agency client is seeking to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360, you should look in the bid strategy report.
- You should look in Tools & Settings.
- You should look in the Campaign tab.
- You should look in Performance Center.
- You should look in the bid strategy report.
The correct answer is: You should look in the bid strategy report
Explanation: To evaluate and forecast the performance of a tROAS strategy in Search Ads 360, it’s best to utilize the bid strategy report. This report allows you to analyze performance at the Bid Strategy Portfolio level, taking into account factors like conversion delay. It’s advisable to assess performance over 2-3 conversion delay cycles for a more accurate picture. Additionally, the Top Signals Report can provide valuable insights, especially for Google Ads auction-time bidding strategies like tCPA and tROAS. Lastly, reviewing the bid strategy simulator can offer estimated performance changes following adjustments to Target CPA/ROAS, aiding in strategic planning and forecasting.
Chapter 10: Measure Bid Performance in Search Ads 360