When your health and wellness client uses Search Ads 360 to add an owner to a custom column, the owner can access and manage the column across all account levels.
- Client accounts
- Submanager level
- Manager level
- All account levels
The correct answer is: All account levels
Explanation: Custom columns in Search Ads 360 are a crucial tool for aligning reports with your business goals. The platform offers an intuitive experience for creating custom columns, making it easier to add and track business-specific goals in reports. These columns can be filtered, sorted, downloaded, and utilized to tailor your performance summary chart. In Search Ads 360, adding an owner to a custom column allows that individual to control access and management of the column across all account levels. This feature is key for efficient management and is further explained in the “Leverage Cross-Account Campaign Management in Search Ads 360” documentation, which provides insights into ownership and management of custom columns and other entities.
Chapter 9: Use Custom Columns in Search Ads 360