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What two Floodlight activity group types can be set up? (select two)

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What two Floodlight activity group types can be set up? (select two)
  • Counter
  • Metric
  • Sales
  • Dimension

Correct answer is:

  • Counter
  • Sales

Explanation: There are two types of Floodlight activities you can create:

  • Action: Count the number of times that users have visited a particular webpage after seeing or clicking on one of your ads. These are called Counter activities in Campaign Manager
  • Transaction: Track the number of sales made or the number of items purchased. You can also capture the total value of each sale. With a few extra steps, you can also set up transaction tags to report revenue, cost, and profit for individual products in an inventory feed. These are called Sales activities in Campaign Manager.

Read more here: https://support.google.com/searchads/answer/7305597

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